ROCA Partners is a Los Angeles-based private equity investment firm focused on providing leading services companies with flexible capital and operational resources to accelerate growth.


Services Focus

We invest in services companies across the following industries: Education, Financial Services, Healthcare, Media, Restaurants, Retail, Technology, and Travel & Leisure. We are thematic investors who actively research consumer trends and leverage our research to identify companies that benefit from these trends.

Strategic Partners

We partner with entrepreneurial management teams who are committed to delivering compelling value to their customers as demonstrated by high customer advocacy. We bring significant experience as investors and operators and a data-driven analytical approach to help accelerate growth of our partner companies.

Flexible Capital

We work alongside management and existing shareholders to develop an investment structure to achieve their objectives and best position the company for growth. We invest in both control and non-control situations across a range of transaction types, including growth equity, low leverage buyout, and structured equity or debt investments.

Differentiated Approach

We employ a data-driven analytical approach to evaluating and partnering with investments focused on Customer IRR™, which is the unlevered rate of return on customer acquisition spend. We work with our partner companies to develop strategies to optimize their Customer IRR™ profile.





Our research on demographic and behavioral trends affecting consumers enables us to proactively identify companies in sectors poised for growth.


Aging Population

Demand for services that support or enable our older population will grow as the 65+ population in the US doubles over the next 30 years to >80 million people.

Growing Wealth Gap

The widening income and wealth gap is continuing to bifurcate demand for services into premium and value with heightened risk to those services with models that are stuck in the middle.

Increasing Urbanization

Growing urban populations concentrated around commercial and transit hubs are strengthening the unit economics for service models, but also increasing the competitive intensity. 

Rising Minority Buying Power

The purchasing power of certain ethnic minorities is outpacing the average consumer due to higher relative income and population growth, which is growing demand for culturally-tailored services.

Healthy Living

Consumers are more mindful of wellness and self-directed for healthcare services. Demand is also growing due to increasing prevalence of chronic disease.

Experience Economy

An important shift in consumer behavior is the transition to the experience economy whereby consumers are shifting their spend to services from goods recognizing that experiences provide more fun and fulfillment.

Informed Purchasing

Reviews and other information shared online are enabling consumers to make more informed purchase decisions, which is strengthening the importance and mobility of brand value and advocacy.

Personal Outsourcing

Mobile applications and sharing-economy services are empowering consumers to be more efficient with both their time and spend by outsourcing more household or personal activities.





We have a differentiated capability in customer and marketing analytics to evaluate and enhance investments.


Customer IRR™ is the unlevered internal rate of return on a company's customer acquisition expenses. This is one of the most important metrics to evaluate the quality of a services business model and to project the company's financial performance.

Customer IRR™ encapsulates the key metrics that drive company performance for a services company including:

  • the cost to acquire a customer (sales, marketing, investments in the brand)
  • revenue per customer
  • customer retention or frequency
  • the cost to serve a customer

We analyze the Customer IRR™ profile for each customer segment, cohort and channel and evaluate the Customer IRR™ distribution along sensitivities to key assumptions to assess the attractiveness of the return profile. We are looking for opportunities with attractive customer-level unit economics that are both predictable and repeatable.

We are partners that help develop strategies to meaningfully improve the Customer IRR™ profile and competitive position for our investments and lend our experienced team, relationships and analytical resources to help accelerate growth.




We are a team of investors, entrepreneurs, operators and academics with expertise in growing services companies and capability in customer and marketing analytics.

  Ravi Yang Sarin    Investor

Ravi Yang Sarin



Ravi Sarin is an Investor at ROCA Partners. Mr. Sarin previously was a Principal in the Private Equity Group at Ares Management. At Ares, Mr. Sarin helped lead investments in healthcare services, retail, and gaming, lodging & leisure among a few other sectors and served on the Board of Directors of Floor and Decor, Jacuzzi Brands, OB Hospitalist Group and Unified Physician Management. Prior to Ares, Mr. Sarin was a private equity investor at Bain Capital and a consultant at Bain & Company. Mr. Sarin has an MBA from Harvard Business School and an MS in Management Science & Engineering and a BS in Electrical Engineering from Stanford University.

  James Stith    Investor

James Stith


James Stith

James Stith is an Investor at ROCA Partners. Mr. Stith previously was the Senior Director of M&A at IAC/InterActiveCorp, a publicly-traded portfolio of consumer media and technology companies. At IAC, Mr. Stith helped lead investments and guide the M&A strategy. Prior to IAC, Mr. Stith was a founding executive of Carats & Cake (a leading marketplace for wedding vendors), a private equity investor at Ares Management, and an investment banker at Lehman Brothers. Mr. Stith has a BA in Economics and International Relations from the University of Pennsylvania.

  Jesse Sandoval    Business Development

Jesse Sandoval

Business Development

Jesse Sandoval

Jesse Sandoval leads Business Development at ROCA Partners and serves on the investment team. Prior to ROCA, Mr. Sandoval was a digital health executive and served as CEO of eTherapi and General Manager at Klara. Mr. Sandoval was previously on the investment team at Saban Capital Group and a consultant at The Wonderful Company. Mr. Sandoval started his career as a consultant at A.T. Kearney. Mr. Sandoval has an MA in Sociology, and a BA in Economics and International Relations from Stanford University. 

  Zach Goren    Investor

Zach Goren


Zach Goren

Zach Goren is an Investor at ROCA Partners. Mr. Goren previously was the Director of Strategy and Business Development at MediaAlpha, a leading vertical specific advertising technology company. At MediaAlpha, Mr. Goren oversaw growth initiatives including new market entry, industry expansion and strategic partnership development. Prior to MediaAlpha, Mr. Goren was a real estate private equity investor at PICOA, a private equity investor at Ares Management, and an investment banker at Goldman Sachs. Mr. Goren has a BA in Business Economics from the University of California, Los Angeles.

  Tara Brantley    Investor

Tara Brantley


Tara Brantley

Tara Brantley is an Investor at ROCA Partners.  Ms. Brantley previously was a private equity investor at Oaktree Capital Management.  Prior to Oaktree, Ms. Brantley was an investment banker at Gleacher & Company.  Ms. Brantley has an MBA from Stanford Graduate School of Business and a BA in Economics from Yale University.

  John Briggs    Operating Advisor

John Briggs

Operating Advisor


Dr. John D. Briggs is the Co-founder of Florida Woman Care, FWC Management and Unified Physician Management (UPM).  He currently serves as a Board Member with UPM.  Since 1986, he has been practicing Obstetrics and Gynecology in Boca Raton, Florida. Dr. Briggs is a graduate of the University of Notre Dame and Loyola of Chicago School of Medicine. He received one of two national scholarships from the New York Leopold Schepp Foundation to attend medical school.

  David Gilboa    Operating Advisor

David Gilboa

Operating Advisor


Dave Gilboa is the Co-Founder and Co-CEO of Warby Parker, a transformative fashion brand offering designer eyewear at a revolutionary price while leading the way for socially-conscious businesses. Prior to Warby Parker, Mr. Gilboa was an Associate at merchant bank Allen & Company and, earlier, worked at Bain & Company. Mr. Gilboa has worked extensively with non-profit organizations, and serves as a founding member of the Entrepreneur Board of Venture for America, an organization dedicated to mobilizing graduates as entrepreneurs in low-cost cities. Mr. Gilboa has an MBA from Wharton Business School and a BS in Bioengineering with Honors from UC Berkeley.

  Dominique M. Hanssens    Operating Advisor

Dominique M. Hanssens

Operating Advisor


Dr. Hanssens is the Distinguished Professor of Marketing at the UCLA Anderson Graduate School of Management. He has served as the school’s faculty chair, associate dean, and marketing area chair. His research focuses on strategic marketing problems, in particular marketing productivity, to which he applies his expertise in data-analytic methods such as econometrics and time-series analysis. He is a founding partner of MarketShare, a global marketing analytics firm headquartered in Los Angeles. Dr. Hanssens has an MS and PhD in Marketing from Purdue University.

  Jennifer Hyman    Operating Advisor

Jennifer Hyman

Operating Advisor


Jennifer Hyman is Co-Founder and CEO of Rent the Runway, a tech-driven company revolutionizing fashion by allowing millions of women to rent designer apparel and accessories. Prior to Rent the Runway, Ms. Hyman was the Director of Business Development at IMG where she focused on the creation of new media businesses for IMG's Fashion Division. She also ran an online advertising sales team at WeddingChannel.com and was an employee at Starwood Hotels and Resorts Worldwide, creating Starwood’s first wedding business which was recognized on The Oprah Winfrey Show for its innovation. Ms. Hyman holds an MBA from Harvard Business School and a BA in Social Studies from Harvard University. 

  Valeria Rico    Operating Advisor

Valeria Rico

Operating Advisor


Valeria Rico served as the Chief Executive Officer of Confie Seguros from 2014-2016 and previously served as its Chief Operating Officer and Chief Strategy Officer. Ms. Rico had been the President and Chief Executive Officer of Lexicon Marketing, a leading Hispanic focused insurance brokerage, which was acquired by Confie in 2011. Prior to joining Lexicon, she served as Marketing & Sales Director of Elico where she was responsible for developing and growing U.S. accounts, with a specific focus on the U.S. Hispanic market. She also has held positions at Captions and Barclays Bank. Ms. Rico is a graduate with a degree in Law from the Universidad Complutense de Madrid, Spain.

  Vincent West    Operating Advisor

Vincent West

Operating Advisor

Vincent West

Vincent West is Founder and former CEO of Floor and Decor, a leading national retailer of hard surface flooring which he founded in 2000. Mr. West began his career starting a successful retail glassware business in Atlanta. He was then recruited into his family building materials business, West Building Materials, where he eventually became its President. He also started and sold a Southeastern regional outdoor advertising company and developed real estate, most recently a boutique second home community in the Southern Appalachian mountains called Utana Bluffs. Mr. West graduated from the Terry College of Business at the University of Georgia.



9460 Wilshire Blvd, Suite 850

Beverly Hills, CA 90212





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